We always create content with search engine algorithms in mind, with clear formatting and plenty of keyword integration. With years of SEO experience under our belt, we’re able to strike the perfect balance between making content search engine-friendly and user-friendly.
We always optimise our content for search engines, but we never sacrifice quality for the sake of keywors. We produce content that provides real value to our clients’ audiences while also boosting their online presence through effective SEO strategies.
Targeted engagement for better results
As any savvy marketer knows, content marketing isn’t about reaching everyone – it’s about reaching the right people. Understanding your target audience is the key to any effective marketing strategy, especially when it comes to content.
We take the time to get to know your target audience, allowing us to create targeted content that resonates with them and distribute it on the most effective channels – this targeted approach to content marketing results in better engagement and more conversions for your business.
Tangible and measurable results
It’s one thing to claim we write great content – it’s another to be able to prove it. We always measure the success of our content marketing campaigns through the use of KPIs and analytics, allowing us to make sure our content is engaging your audiences as intended and create data-driven content marketing strategies that are backed by strategy.
Frequently Asked Questions
What is content marketing?
Content marketing is a strategic approach to planning, creating and distributing valuable content online to attract and engage a specific audience. The goal of content marketing is to build brand awareness, gain authority in a specific industry and drive more organic traffic to any digital assets. Content marketing can come in many forms, including blog posts, articles, videos, infographics, social media posts, podcasts, newsletters, and any format you can think of!
What are the benefits of content marketing?
Content marketing is always a great way to reach your audience while bypassing advertising fatigue – a common phenomenon in the age of digital marketing. By creating content that your audience finds useful, informative or entertaining, you can appeal to your audience in a way that seems less disingenuous than advertising while fostering industry authority and customer trust.
Additionally, content marketing is much more cost-effective than paid advertising. While creating content itself might come with upfront costs, the traffic itself is free. On the other hand, every single click that comes from a paid search ad carries a cost – normally between $1 and $2 for every click. If you’re hoping to generate large amounts of traffic from paid ads, this cost ads up quickly.
What is organic traffic, and why is it so important?
Content marketing is so valuable for businesses because it draws in organic traffic. Organic traffic refers to anyone visiting your digital assets from unpaid sources, like non-sponsored Google search results.
Organic traffic represents brand new eyes on your business and is essentially free traffic, making organic traffic the most important form of traffic your website can get. Moreover, organic traffic represents people with a relevant and specific intent related to your business. These are the people who are most likely to convert to paying customers.
Can you do your own content marketing?
There’s a lot of noise on the internet, so creating content that stands out and effectively engages your audience is no easy feat. Content marketing, to be successful, requires skill and an in-depth understanding of your target audience’s psychology and the ability to translate that understanding into compelling narratives.
Hiring a professional content marketer can help you elevate your brand’s communication strategy. It ensures that your content resonates with your audience, drives results, and saves you time and effort in the process.