Website maintenance is vital to ensure your website runs at total capacity and functions perfectly for users. Just like a car, your website needs to be regularly tuned to make sure it’s still driving your goals forward as much as possible and performing at speed.
Google also favours websites that are updated regularly in the search engine rankings, meaning having an actively maintained website will directly help you reach more customers. It also ensures your website has no weak spots that bad actors can exploit. Staying on top of website maintenance is vital to ensuring good security.
