Why is good copy important for businesses?

Copywriting is a fundamental part of marketing – be it video, websites, email, or social media marketing. Any format that requires written content, whether it’s 5 words or 500, is a chance for you to include compelling written content that engages and persuades your audience, ultimately driving them to take action.

Effective copywriting can improve brand perception, increase customer engagement, and boost conversions. It’s the words and messaging that create a connection between your business and your target audience, making it a crucial tool for online success.