What’s the difference between branding and marketing?

While branding and marketing overlap in some areas and the terms can be used interchangeably, they’re two very different strategies to take your business to the next level.

Marketing is how you reach potential customers in the first place, and branding is how you keep them engaged by building a strong identity for your business. Having clear, good branding makes your business more memorable and trustworthy to customers. It’s a long-term strategy that hinges on individuality and consistency.

While branding includes elements like logos, slogans, and colour schemes, it also encompasses many other aspects of your business, such as typography and brand style guides. By combining these elements, you can create a distinct and memorable brand identity.