What is the difference between logo design and branding?

Logo design and branding are two distinct but closely related aspects of forging a brand identity.

Your logo is a graphic or symbol that represents your brand visually. It’s a concise and easily recognisable mark. A professionally designed logo is a vital component of your brand identity.

On the other hand, branding involves a broader range of elements and strategies that shape how people perceive your business. While your logo is critical to your brand identity, branding goes beyond it to establish a comprehensive and consistent brand image.

Branding ensures all visual and communication elements work together to create a cohesive and impactful brand identity. This includes the typography you use, the tone of your copy, the style of imagery used on your website – every aspect of how your brand communicates with the outside world.