What is organic traffic, and why is it so important?

Content marketing is so valuable for businesses because it draws in organic traffic. Organic traffic refers to anyone visiting your digital assets from unpaid sources, like non-sponsored Google search results.

Organic traffic represents brand new eyes on your business and is essentially free traffic, making organic traffic the most important form of traffic your website can get. Moreover, organic traffic represents people with a relevant and specific intent related to your business. These are the people who are most likely to convert to paying customers.