What is local SEO, and why is it important?

Local SEO is the art of optimising your website to appear more prominently in search queries of people near your business. Any business with a physical store or that serves a specific geographic area can benefit from local SEO. Common local SEO strategies include optimising your Google My Business profile, searching for locally relevant keywords and creating locally relevant content.

By targeting people who are more likely to convert into actual customers through local keyword optimisation, such as using “Best Hairdressers Canberra” instead of “Best Hairdressers”, local SEO can help businesses attract more relevant traffic to their websites and generate more leads.