What is commercial photography?

Commercial photography is any photography with the intent to promote a product or service or otherwise support a brand or person to meet their business objectives. A successful commercial photographer needs to have an understanding of marketing and branding principles as well as technical photography skills. 

The goal of commercial photography is to create visually appealing images that capture the essence of the product or brand and resonate with the target audience. This can involve a wide range of photography types, from fashion and food photography to industrial and architectural photography. Each image is crafted to convey a specific message or emotion that aligns with the client’s marketing goals, making it a critical tool in the world of advertising and business promotion.