The most popular form of Google Ads are search ads. These are the sponsored results that appear at the top of the page when users enter a search query. Google Ads, combined with strategic keyword research and spending, are ideal forreaching users who are actively searching for products or services like yours.
Google Ads also includes display ads. These are the visual ads you see on most websites, often in the form of banners or small boxes on the side of a web page. They’re great for building brand awareness and retargeting users who have already bvisited your site.
You can also run video ads through Google which will either show on YouTube videos or through the Google Display Network (GDN). GDN is a group of more than 2 million websites, videos, and apps where your Google Ads can appear.