How often you should update your branding depends heavily on your existing branding and industry. If you already have truly timeless branding, the answer is seldom. However, this is rarely the case. Even the iconic Coca-Cola brand has gone through a dozen different iterations over the years.
Design and marketing trends come and go rapidly. It’s essential to keep up if you want to keep appealing to your target market. For example, logos have become increasingly sleek and simple over recent years, leaving the more ornate logos looking outdated.
Your branding also needs to reflect your business’s values and what you have to offer, which change over time. If your branding has remained static for five years or more, it might be time for a refresh to reflect these changes.
