The budget for Google Ads can vary greatly depending on your business goals, industry, competition, and the type of campaign you’re running. As a rule of thumb, start with a budget you’re comfortable with and adjust based on the performance and results of your campaigns.
For small to medium-sized businesses, a monthly budget of a few hundred to a few thousand dollars can be a good starting point. However, highly competitive industries or campaigns targeting broader audiences may require a larger budget to be effective.
It’s important to remember that Google Ads operates on a pay-per-click (PPC) model, meaning you only pay when someone clicks on your ad. This makes it easier to control costs and measure ROI. We recommend starting with a test budget to gauge campaign effectiveness and then scaling up as you see positive results.