How do you measure the success of copywriting?

You can measure the success of copywriting through key performance indicators (KPIs) and analytics. These include metrics like click-through rates, conversion rates, website traffic, and customer engagement. Successful copywriting should lead to tangible outcomes, such as increased sales, lead generation, or customer engagement.

Tracking and analysing these metrics helps determine the effectiveness of your copy and improve accordingly. Doing so helps ensure that your copy is engaging audiences as intended!