How do I know if I need a new logo?

Design, marketing, and branding trends are evolving at a breakneck speed, and if you last refreshed your logo a few years ago or more, it’s probably high time to do so. While there are some exceptionally well-designed and timeless logos out there, they are the exception rather than the rule.

Even major companies with a solid brand identity like the iconic Coca-Cola have had multiple logo iterations in recent years. Many brands have been moving to sleeker, more modern logos in recent years. These logos are more responsive and hold up better in the digital era.