If you’re a small business owner, you’re most likely wearing a lot of hats already. SEO specialist isn’t one you want to add on top. To make matters more complicated, SEO isn’t a one-off project. It’s a multifaceted marketing tactic that means constantly staying on top of the website and recalibrating your game plan accordingly.
All up, unless you already happen to be an SEO whiz, opting to outsource your SEO will pay dividends in the long run.
