Small Business SEO

As a small business ourselves, we know firsthand how crucial it is to consistently attract new customers and do this cost effectively. In the past, having an attractive storefront and foot traffic was enough, but times have changed. To reach potential customers, you have to ensure that you stand out where they're searching for you: online. We're committed to helping our small business clients climb through the search engine rankings and increase their traffic. Helping you stay ahead of the competition is what we do on a daily basis, and we go above and beyond to make sure you get impressions and clicks on search.

Thorough and personalised keyword research

We do meticulous keyword research to gain a deep understanding of the search terms that potential customers are using to find businesses like yours. Armed with this knowledge, we incorporate these keywords into your content in a natural way, ensuring that your business ranks highly on search engine results pages when it counts the most.

Tangible and sustainable results

At Futuretheory, we understand that SEO is a constantly evolving field, and there are no shortcuts to success. Unlike other SEO companies, we don’t make false promises to our clients just to win their business. We know that the right SEO strategies take time and effort to deliver the desired results. 

Ongoing optimisation and monitoring

We know that SEO isn’t a once-off project. The various algorithms and relevant keywords are constantly changing. Your website and content need to be regularly optimised to maintain a competitive edge as a small business, which is why we closely monitor what works and how your website ranks compared to your direct competition to improve your SEO so you stay ahead of your competition.

Frequently Asked Questions

What is local SEO, and why is it important?

Local SEO is the art of optimising your website to appear more prominently in search queries of people near your business. Any business with a physical store or that serves a specific geographic area can benefit from local SEO. Common local SEO strategies include optimising your Google My Business profile, searching for locally relevant keywords and creating locally relevant content.

By targeting people who are more likely to convert into actual customers through local keyword optimisation, such as using “Best Hairdressers Canberra” instead of “Best Hairdressers”, local SEO can help businesses attract more relevant traffic to their websites and generate more leads.

How long does SEO take to show results?

SEO isn’t a simple, one-off process, so any service that offers an almost-instant jump in search engine ranking is over-promising. How long an SEO campaign takes to show results varies, and it’s challenging to determine a precise timeline due to multiple factors at play.

These factors include the current state of your website, the level of competition, and the popularity of the search terms you aim to rank for. There are lots more variables that affect how long a website takes to rank: for example, newer sites take longer to rank than sites that have been around a while. All-in-all, a good SEO campaign takes time but provides long-term results that benefit your business and helps drive more conversions.

Why do I need to optimise my website for search engines?

It’s vital to optimise your website for search engines if you want to outperform your competitors in the digital era. These days, your website is the face of your business and the way most customers will find you. Considering that most people don’t look beyond the first few search results on Google, let alone the second page, SEO is essential to getting your website in the eyes of potential customers. A good SEO strategy is worth investing in as it can lead to exponential growth down the line. More traffic means more potential customers.

What are the different types of SEO?

There are many approaches to getting your website to rank on the search engines, and the best campaigns take a multi-pronged approach. These are the main types of SEO a comprehensive campaign should be using:

On-page SEO: On-page SEO is the most fundamental form of optimisation. This is everything you do on your own website to improve its ranking in search engines. This involves including keywords, conducting keyword research, and creating quality content, among many other factors. The ultimate goal of on-page SEO is to create a page that appeals to users.

Off-page SEO: Off-page SEO happens outside your website. The goal is to build trust and authority in the eyes of Google through external sources. Simply put, off-page SEO strategies aim to get your website discussed and linked on other websites (commonly known as backlinking) or on social media platforms. Various ways to achieve this goal include guest blogging, building a social media following, investing in paid advertising, or content marketing.

Technical SEO: Technical SEO strategies involve changing the more invisible parts of your website to improve user experience and help Google recognise the content on your site. Some of the best ways to do this are improving your site’s loading time, ensuring your website is optimised for mobile and eliminating any duplicate content on your website.