Keyword optimisation for targeted impact
The first step in any on-page SEO project is in-depth keyword research to determine how best to meet your target audience’s needs. Once we’ve uncovered the most valuable keywords, we strategically place them throughout your website’s content, meta tags, headers, page names and more. This process ensures your web pages align with user queries, boosting search engine visibility and driving targeted organic traffic to your website.
Strategic internal linking
Our on-page SEO process involves calculated internal linking. Strategic internal linking helps Google better understand your site’s structure, while helping visitors read more of your content and gain a better understanding of your offering. With careful internal linking Google can more easily crawl and index your content, improving your chances of ranking highly on search engine results pages overall.
Internal linking also helps improve the user experience (UX) your website provides by helping users find related content and what they’re looking for more easily – this is crucial as the better the user experience of your website, the higher it will rank on search engines.
Improving your site’s structure
As part of our on-page SEO strategy, we enhance the architecture of your website, optimising its structure to provide a clear and user-friendly navigation experience. From improving URL structures to refining sitemaps, we ensure that search engines can easily crawl and index your whole website.
Frequently Asked Questions
What are the different types of SEO?
There are many approaches to getting your website to rank on the search engines, and the best campaigns take a multi-pronged approach. These are the main types of SEO a comprehensive campaign should be using:
On-page SEO: On-page SEO is the most fundamental form of optimisation. This is everything you do on your own website to improve its ranking in search engines. This involves including keywords, conducting keyword research, and creating quality content, among many other factors. The ultimate goal of on-page SEO is to create a page that appeals to users.
Off-page SEO: Off-page SEO happens outside your website. The goal is to build trust and authority in the eyes of Google through external sources. Simply put, off-page SEO strategies aim to get your website discussed and linked on other websites (commonly known as backlinking) or on social media platforms. Various ways to achieve this goal include guest blogging, building a social media following, investing in paid advertising, or content marketing.
Technical SEO: Technical SEO strategies involve changing the more invisible parts of your website to improve user experience and help Google recognise the content on your site. Some of the best ways to do this are improving your site’s loading time, ensuring your website is optimised for mobile and eliminating any duplicate content on your website.
How long does SEO take to show results?
SEO isn’t a simple, one-off process, so any service that offers an almost-instant jump in search engine ranking is over-promising. How long an SEO campaign takes to show results varies, and it’s challenging to determine a precise timeline due to multiple factors at play.
These factors include the current state of your website, the level of competition, and the popularity of the search terms you aim to rank for. There are lots more variables that affect how long a website takes to rank: for example, newer sites take longer to rank than sites that have been around a while. All-in-all, a good SEO campaign takes time but provides long-term results that benefit your business and helps drive more conversions.
What are black hat and white hat SEO strategies?
Black hat strategies are the poisoned chalice of SEO. The term refers to strategies that get results quickly but through dishonest means. Some examples are keyword stuffing with invisible text, purchasing hundreds of backlinks that have no relevance to your website, and mass publishing poor-quality content.
These strategies provide results initially through trickery, but the Google Algorithm gets better every day at detecting these dodgy tactics. As a result, websites using black hat SEO strategies are quickly penalised by being dropped right down in the search rankings or even permanently banned.
On the other hand, white hat SEO is the sustainable, honest way to build your website. The main goal is to create a website that internet users find genuinely helpful and informative through legitimate tactics, unique content, and hard work.
Do I need to outsource search engine optimisation?
If you’re a small business owner, you’re most likely wearing a lot of hats already. SEO specialist isn’t one you want to add on top. To make matters more complicated, SEO isn’t a one-off project. It’s a multifaceted marketing tactic that means constantly staying on top of the website and recalibrating your game plan accordingly.
All up, unless you already happen to be an SEO whiz, opting to outsource your SEO will pay dividends in the long run.