Pepsi FAIL Again?! (Future Tribe Show)
On this episode of the Future Tribe show, Germaine and Kelsey talk about rebrands, refreshes, and acquisitions.
How to use colour in website design
Colour is incredibly important when it comes to branding and website design. You may not realise it, but colours communicate more than what meets the eye – every colour can be associated with an emotion, an idea or a personality trait. Take a look at many fast food restaurants and you’ll find they use red … Read more
Does web design affect SEO?
Search engines such as Google rely on various metrics to rank websites in search results, such as how much time users spend on a website, how quickly they return to their search or how quickly the website loads. Ultimately, your web design affects SEO and your website’s ranking in Google. There are many design decisions … Read more
Snapchat’s New AR Camera (Future Tribe Show)
In episode 73 of the Future Tribe podcast, we’re talking all things brand design and social media innovation.
Chandon and Haagen-Dazs Change Logo (Future Tribe Show)
Welcome to a new season of the Future Tribe podcast! This season we’re going video first – bringing you the latest news in design, tech, branding, business and everything in between.
Canberra Web Design: How to build a website
A great website is an indicator of a great business. It’s often the first point of contact for many prospective customers so you want to make a positive first impression. But how do you go about building a great website and getting a great website design? And should you do it yourself? Below, we’ll explore … Read more
My Work Experience at Futuretheory – Fiona
Over the course of the last 4 days I have spent at Futuretheory, I have very much enjoyed my time. As a year 10 student at Belconnen High School, like many others, I was eager to gain professional experience that would allow me to learn and grow, particularly around the field of design. When I … Read more
Studio hire – what size studio do I need?
Hiring a studio can be a daunting task when you don’t know what you’re looking for. Many studios are designed around one thing, such as photography, videography, or sound recording. Other studio hire may be more suitable for multi-purpose use, with a large, flexible space that can accommodate most projects. One of the main considerations … Read more
Futuretheory has moved to a new office
We are pleased to announce that Futuretheory has moved to our new office in Beard, Canberra. This new space, in an up and coming suburb, allows us to do more and importantly, provide a space for the team that is nicer to work in, and more conducive to producing their best work. The new location … Read more
How to use camera movements in videos for social media and marketing
This is our final article in our series on visual storytelling. If you missed the first two, read about camera framing and camera angles. Camera movements are a versatile tool in story-telling. The right camera movement can set the pace of a scene, put the viewer in the shoes of the character as they experience … Read more
How to use camera angles in video content for social media and marketing
This article is the second in our series about visual storytelling. If you missed the first, read about using framing to influence emotions here. Different camera elements, used individually or combined, influence a viewer’s experience and emotions. While camera shots allow the viewers to perceive the character and the story, camera angles help add layers … Read more
Using camera framing to influence emotions
Visual content is taking over the internet and videos are a major part of this trend. Each video serves a different objective and together they form a major part of the content users consume in this day and age. According to a HubSpot study: 72% of customers prefer video to learn about new products 82% … Read more