.au direct is the marketing name given to the new domain name launched by auDA (the organisation in charge of managing Australian domains including .com.au, .org.au etc). This new domain name was launched in March 2022, with a priority period that reserves a domain for the owners of domain names with a .au ending ie … Read more
With basically our whole life being digital, and things only becoming more digital with the metaverse around the corner, being smart about how and where you store your files is more important than ever. The best way to securely store files The best way to securely store files is to actually store files in at … Read more
Hiring a studio can be a daunting task when you don’t know what you’re looking for. Many studios are designed around one thing, such as photography, videography, or sound recording. Other studio hire may be more suitable for multi-purpose use, with a large, flexible space that can accommodate most projects. One of the main considerations … Read more
This is our final article in our series on visual storytelling. If you missed the first two, read about camera framing and camera angles. Camera movements are a versatile tool in story-telling. The right camera movement can set the pace of a scene, put the viewer in the shoes of the character as they experience … Read more
This article is the second in our series about visual storytelling. If you missed the first, read about using framing to influence emotions here. Different camera elements, used individually or combined, influence a viewer’s experience and emotions. While camera shots allow the viewers to perceive the character and the story, camera angles help add layers … Read more
Visual content is taking over the internet and videos are a major part of this trend. Each video serves a different objective and together they form a major part of the content users consume in this day and age. According to a HubSpot study: 72% of customers prefer video to learn about new products 82% … Read more
Your logo is one of the most identifiable representations of your business. It can tell customers who you are, what you’re like and what you stand for. Unfortunately, this can work against you when your logo is outdated and no longer aligns with those things. More often than not, logos require tweaks and updates as … Read more
If there’s one thing to add to the to do list before your holiday break, it’s updating your business hours everywhere you can. As we head into the holiday season it’s important to let your customers know when you’ll be available. Updating business hours is often overlooked or forgotten by small businesses. To help, we’ve … Read more
Instagram have introduced their new feature, Instagram Shop, in a deliberate push into the ecommerce world. In selected locations, users will be able to browse through a wide range of products directly from the app, from various ecommerce stores. This is great news for both businesses who are trying to reach more customers and users … Read more
Big businesses spend a significant amount of resources on their logo, and for good reason – a logo is often the most recognisable element of your brand. There are various types of logos that impact customers differently due to the combination of text, icons and illustrations used. Each logo type achieves different things for the … Read more
With each passing day, web design and web development are evolving. When you look at many websites these days the first thought is “they all look similar”. You’d be right in thinking this – there are often many similarities in the layout, menu style, font choice and use of colours.
We have been hearing from a lot of our G Suite clients about an email that was sent out by Google on 13 August, 2020. This email can be confusing at first glance so I am going to attempt to simplify it a little bit. This email only affects you if you use this link … Read more